On Thursday (June 15), iHeartPodcasts and Will Packer Media announced the limited series IDEA GENERATION’S All Angles. The series’ two-part debut gives listeners a glimpse into the rise of Steve Rifkind’s Loud Records, home of hip-hop icons like Wu-Tang Clan, Mobb Deep and Big Pun.
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“There is a greater interest not only in the ‘who,’ but also in the detailed answers to the ‘why’, ‘how’ and ‘when’ of American success stories,” said Will Packer, CEO of Will Packer Media. “This podcast gives listeners the specificity they crave.”
The focus is on a conversation between the founder of IDEA GENERATION, Noah Callahan-Bever, and Rifkind. The episode delves into the struggles and tribulations that the Loud Records team faced on their journey, detailing how the then 22-year-old entrepreneur launched his career and co-founded with co-founder Rich Isaacson, who also appears on the podcast , a mega-label that launched some of the most influential hip-hop acts of all time.
Other interviews in the episode include A&R reps Matt Life and Sean C, and Mobb Deep’s Havoc. In addition to Mobb Deep, the label also signed and dissolved the Wu-Tang Clan. During the episode, Isaacson and Rifkind recall the moment they realized the impact the group would have.
“We’re about three blocks from Webster Hall and all roads are closed,” Isaacson recalls. “We think it’s a police issue, so we get out of the cab and say we’ll just walk, otherwise we’ll be late [Wu-Tang] Party. We come around the block and see the line come around the corner, look at each other and think, “Holy shit.” This is for our event.
“We just look at each other in disbelief. We knew Wu Tang was going to happen, but we had no idea until that evening what a huge sensation it would be.”
The podcast also looks at Rifkind’s musical family history, including his father Jules Rifkind, who founded Spring Records, a label that played a major role in the 1970s funk and soul movement, and the influence of his family’s legacy on his own way.
All Angles will be available on June 22nd across all platforms and on the iHeartRadio app, with new episodes airing every Thursday. The podcast joins iHeartMedia and Will Packer Media’s iHeartPodcast deal, which also includes the final two seasons of black comedy The Lower Bottoms.
Listen to the trailer below.
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