He’s country, he’s rock, he’s a superstar. Zach Bryan wrapped the Burn Burn Burn Tour at the end of August after touring the continent all summer. According to figures reported to Billboard Boxscore, the trek grossed $43.9 million and sold 475,000 tickets across 32 dates.
The Burn Burn Burn Tour took Bryan around the U.S. and Canada in a mix of amphitheaters and arenas, promoted by AEG Presents. The routing mixed primary markets such as New York and Los Angeles with secondary markets including Wilkes-Barre, Penn., and Grand Rapids, Mich., just as his music fuses genres and eschews traditional demographic lines.
With that, the biggest shows on the tour were not major pop stops such as Chicago or San Francisco, nor country hot spots Nashville or Dallas (he didn’t play anywhere in Tennessee). Instead, with roots in each city, double-headers at Philadelphia’s Wells Fargo Center (May 30-31) and Tulsa’s BOK Center (Aug. 10-11) shone the brightest, with earnings of $3.7 million and $3.2 million, respectively.
The Burn Burn Burn Tour was Bryan’s second live outing in two years. Just last year, he mounted the American Run Tour. Each tour was almost identical in length (32 shows in 2023 vs. 31 in 2022) but the results were dramatically different. The average attendance scaled from 5,735 tickets on last year’s run to 14,841 this summer, jumping by 158%. While his reach grew, so did demand. All while endeavoring to control a ballooning ticketing market, the average price jumped from $51 in 2022 to $92.52 in 2023.
Those are stellar improvements for any artist, but even more stark considering the six-month break between tours. And while the Burn Burn Burn Tour ended last month, Bryan has already plotted his next live venture. The Quittin’ Time Tour kicks off in Chicago on March 6, scheduled to run through mid-December with two final hometown shows at the BOK Center.
Even at his current pace, Bryan is already situated to do bigger business in 2024 than 2023. The initial Quittin’ Time announcement included 53 shows, more ambitious than this year’s 32. Just by adding 20-plus dates, next year’s run is on track to land in the $70 million to $75 million range. But he’s unlikely to top out there, as his ’24 routing is bulked up not just in length, but in size.
Bryan will return to some of the arenas from this summer’s tour, coming back to Las Vegas’ T-Mobile Arena and the Desert Diamond Casino in Glendale, Ariz., playing two shows at each venue rather than one. In other markets, there are clever extensions, like playing two shows at the Prudential Center, N.J., and two at Brooklyn’s Barclays Center, compared to this year’s double header at Forest Hills Stadium in New York City’s Queens. Despite its name, the latter venue functions more like a scaled amphitheater, smaller than either of next year’s New York-area arenas.
Elsewhere, it’ll be a whole different ball game. Two 2023 arena dates in Philadelphia will translate to a night at the city’s football stadium (Lincoln Financial Field) in 2024. More stadiums fill out his routing in Atlanta; Foxborough, Mass.; Minneapolis; and Tampa, some of which will be new concert markets for Bryan altogether.
It’s easy to plot Bryan’s transformation from theaters to arenas to stadiums over such a short window. This year’s Burn Burn Burn Tour was plotted, announced and went on-sale amidst the lingering success of American Heartbreak, which debuted and peaked at No. 5 on the Billboard 200 and then stayed in the top 20 for all but one of the 70 weeks since.
Next year’s Quittin’ Time Tour was announced at the tail end of this year’s run, upon the release of his self-titled album. That one debuted at No. 1 on the Billboard 200 and spawned a No. 1 arrival on the Billboard Hot 100 songs chart with “I Remember Everything,” featuring Kacey Musgraves. Just last week, he followed it with Boys of Faith, an EP that is currently posting major streaming numbers that are atypical for a seemingly casual release.
Following post-pandemic stadium transformations for Luke Combs and Morgan Wallen, Bryan will likely mount one of the biggest country tours in Boxscore history. The expanded and fortified routing could lead the Quittin’ Time Tour toward $100 million and one million tickets in 2024.
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