Twitter will begin recommending and streaming podcasts directly to users as part of a redesigned hub that groups live and recorded audio content by category.
The podcast integration, signaling Twitter’s continued expansion into audio, launched Thursday for a select group of English-speaking iOS and Android users via the Spaces tab on Twitter’s mobile app. Categories in the redesigned tab include News, Sports, and Music; Each category includes live audio rooms, replays of recorded rooms, and popular podcast episodes from those categories, personalized based on users’ interests.
To bring the podcast episodes to the platform, a Twitter spokesman said The Hollywood Reporter which the Company pulls from existing RSS feeds and will tailor the recommendations based on the topics a user follows and the general interests associated with their accounts. Users can also send “thumbs up” and “thumbs down” reactions to podcasts to further customize their recommendations.
At launch, Twitter appears to be following a Pandora-like model for podcasts, rather than trying to compete with Spotify and Apple Podcasts. The company, which said 45 percent of its US users also listen to podcasts monthly, hasn’t announced when it will roll out podcast integration for all users.
“We know that some discussions are longer than 280 characters, and bringing people closer to the ideas, content and creators they know and love is at the heart of Twitter, no matter where the conversations take place,” Twitter said in a blog post , in which the test was announced specificity.
This article originally appeared on THR.com.